"Kilimanjaro Direct" was established in 2005 with the aim of providing direct aid to poor families in remote areas in Kilimanjaro, Tanzania.

Initially aid was given to a small number of families, who were identified by a street chairman and village chairman. Discussions were held with the families in advance as to how the aid would be spent. Some agreed to purchase chickens or set up small businesses. On further visits a request was made to provide help to improve accommodation for a disabled man and a woman with five children living in a shack. Many families are in need of better accommodation as most live in mud huts with no water or electricity. Fund-raising is ongoing and projects are monitored and photographed.

It is hoped eventually to set up a small industry and provide a school for aids orphans in the region. Depending on funds, accommodation can be improved, by replacing mud huts with brick houses, built using local materials and local labour.